Introduction

Introduction

Before we get started, let me begin by suggesting that as an artist you do not have to incur the cost and go through the trouble of building your own website to share your artwork with the world.  If you after following and reading TheArtGallerist.com blog “The Artist Guide to Online Sales and Marketing” you decide you do want to build your own website, you certainly do not want to spend a lot of money doing it. 

The reason I say that is because unless you are willing to dedicate a tremendous amount of time learning all there is to know about SEO (search engine optimization) and the time it takes to generate interest through inbound and more traditional marketing, then your website will just be a place where you can direct people you know or that know you to go to see your artwork.  Now, this in itself is good, but please don’t believe that because you have a website people are all of a sudden going to discover you and want to buy your artwork.  In this blog we are going to discuss your options and teach you a little about how you can get the most from your online presence.

I’ve heard other online marketing “consultants” recommend to artists that they even start blogs as a way to increase their visibility in the online marketplace. This can be a good suggestion but only if you have the time to dedicate to it, you are a good writer, and you have something important to say to people, but most of the artists I know would rather be painting or creating artwork instead of trying to allure art buyers via a blog.  So if you are like most and just want to sell more of your fine art, I’ll show you other ways you can accomplish this without going through all this trouble.  Let’s face it, people are not going to buy your artwork based upon your ability to write about it.  Personally, I think you are better served using that time developing as an artist.

While I too am busy, I think I have something very important to share and I will do my best to periodically post content here.  I’m not going to follow much of an outline, and I may bounce around a little depending upon what I feel like talking about.  I do know that in my next post I want to dig a little deeper into this idea that many still hold on to the belief that if they are an artist, they need to have a website or blog.